BWE 2025 • Session 15 • Made to Stick

The Business Week Experience is an annual event that offers students the opportunity to connect with and learn from top business and civic leaders. Stay tuned for more information about sessions and events. 

This event is a longstanding tradition in the Greehey School of Business. It began in 1975 to connect the classroom to the business world under the guidance of Brother Paul Goelz, S.M., Ph.D., a beloved member of the Society of Mary and the San Antonio business community. Brother Goelz’s vision was to bring real-world leaders to our classrooms to share, not just their expertise, but also their passion for business and community.

While the Greehey School of Business continues to innovate and grow, we have always been committed to the program’s original mission of providing relevant and responsive education that focuses on developing business professionals who are skilled, ethical, globally aware, committed to responsible business practices and prepared for careers of meaning and purpose.

October 22, 2025

1:45 pm- 3:00 pm

Session #15:  Made to Stick 

Sarah Mittal Ph.D. 

Director, Ipsos' Behavioral Science Center